My 18 Point Marketing Guarantee
1. Competitive Market Analysis, We will provide you with a current competitive market analysis, and will assist you in determining the most effective offer price for your property.
2. Home Enhancement, We will develop a plan to enhance the look of your home to attract buyers.
3. Cashin Team, We will present your property to the entire Cashin sales team. We will introduce your home to the team, in all offices, through virtual tours, e-mails, and business meetings, to prepare them to properly be able to discuss your home to the new prospective buyers they meet.
4. Cashin Sign, We will place our exclusive, antique gold, Cashin “for sale” sign on your property, to help generate calls to our office from prospective buyers.
5. Multiple Listing Service, We will prepare a plan for your property to appear in the local MLS, Multiple Listing Service. The information will be submitted by the date we have selected for the property's debut on the market to achieve maximum impact.
6. Other Brokers, We will promote your property to other reputable, professional brokers and sales associates in the area, through MLS, faxes and e-mails.
7. Property Information, We will make information on your property available to local and out-of-town buyer prospects; Additional copies will be available for sales associates and prospective buyers at your property.
8. Direct Marketing, We will prepare promotional materials regarding your property and arrange for their distribution to target market areas to attract potential buyers. This marketing will include, local and targeted mailings, print media ads, and internet advertising with virtual tours of your property.
9. Advertising Review, We will review with you our comprehensive advertising program designed to generate buyer prospects for your property. We will explain how the Cashin Company web site can access additional prospects through the Internet.
10. Additional Web Sites, We will submit your home to no less then 6 independent real estate related web sites
11. Disclosures, We will explain the benefits of providing a written disclosure regarding the condition of your property, and if applicable, will present your disclosure to buyer prospects to assist them in preparing an offer. We will also discuss pre-sale inspections and their value in the disclosure package.
12. Home Protection Plans, We will provide you with information regarding a warranty on the operating systems of your house, to increase the marketability of your property and help reduce your liability to the buyer.
13. Activity Reports, We will provide you with regular marketing activity reports to keep you informed of competitive market conditions, buyer activity, and the actions we have taken to market your property.
14. Finding Buyers, We will acquaint you with the home finding process that buyers are most likely to follow, including financial qualifications, property selection, financing options and closing procedures.
15. Qualifying Buyers, We will seek financial qualifying information on all buyers submitting a purchase offer. Our goal will be to pre-qualify or pre-approve the buyer through a reputable lender.
16. Offers Review, We will review all purchase offers as they are presented, and we will negotiate on your behalf to reach a purchase agreement with terms that are favorable and protective for you.
17. Transaction Review, We will monitor and inform you of the progress of the transaction, including the satisfaction of all contingencies and conditions during the entire transaction.
18. Continuing Contact, We will contact you after the closing to follow up on any remaining details or service needs.
Personal Guarantee, My personal guarantee to you is that if I fail to deliver full service to you in the marketing of your home, you may come into our office at any time and show the managing broker, using these eighteen marketing points, that I am not providing the full service I promised you at the beginning of this transaction.
Personal Goal, My goal is to provide you with excellent service, and help you market your home fully, so that you may count on receiving the highest and best value for your home that is available in this market.
Monday, March 26, 2007
14 Suggestions To An Owner
14 Suggestions To An Owner (on how to really help us sell their property)
1. Tidy up the grounds - porches - garage. Keep lawn trimmed and edged. Make sure that your yard is clean of refuse.
2. Your front door gives a vital first impression while a realtor and prospect wait for you to answer the bell. Be sure it is scrubbed clean.
3. Dress up windows in freshly laundered curtains.
4. If any decoration is needed (especially kitchen) do it now! $20.00 worth of paint may balance $100 in a price cut. Bathrooms help sell homes. Make this room sparkle.
5. Keep all steps clear of hazards.
6. Don't forget to have all light sockets filled with bulbs. Illumination is like a welcome sign. The potential buyers will feel a glowing warmth when you turn on all your lights for an evening inspection.
7. Wash dishes, put away clothes, straighten up newspapers, etc.
8. Make up beds with attractive spreads.
9. Keep pets out of the way when showing. (One type of prospect is annoyed - the other gets attention diverted.)
10. Avoid having too many people present during inspections. The potential buyer will feel like an intruder and will hurry through the house. Do not allow children to tag along on the visitors' tour.
11. Leave showing the house up to the realtor. It is his/her business to sell; he/she can lead up to basic reactions alone better than with running conversational help. The salesman knows the buyer's requirements and can best emphasize the features of your home. You will be called if needed.
12. Don't discuss anything concerning the sale with the customer. Let the realtor discuss price, terms, possession, and other factors with the customer. He/she is eminently qualified to bring negotiations to a favorable conclusion.
13. Never apologize for appearance. It only accents or distracts.
14. Never try to sell furniture to a customer before the deal is complete.
1. Tidy up the grounds - porches - garage. Keep lawn trimmed and edged. Make sure that your yard is clean of refuse.
2. Your front door gives a vital first impression while a realtor and prospect wait for you to answer the bell. Be sure it is scrubbed clean.
3. Dress up windows in freshly laundered curtains.
4. If any decoration is needed (especially kitchen) do it now! $20.00 worth of paint may balance $100 in a price cut. Bathrooms help sell homes. Make this room sparkle.
5. Keep all steps clear of hazards.
6. Don't forget to have all light sockets filled with bulbs. Illumination is like a welcome sign. The potential buyers will feel a glowing warmth when you turn on all your lights for an evening inspection.
7. Wash dishes, put away clothes, straighten up newspapers, etc.
8. Make up beds with attractive spreads.
9. Keep pets out of the way when showing. (One type of prospect is annoyed - the other gets attention diverted.)
10. Avoid having too many people present during inspections. The potential buyer will feel like an intruder and will hurry through the house. Do not allow children to tag along on the visitors' tour.
11. Leave showing the house up to the realtor. It is his/her business to sell; he/she can lead up to basic reactions alone better than with running conversational help. The salesman knows the buyer's requirements and can best emphasize the features of your home. You will be called if needed.
12. Don't discuss anything concerning the sale with the customer. Let the realtor discuss price, terms, possession, and other factors with the customer. He/she is eminently qualified to bring negotiations to a favorable conclusion.
13. Never apologize for appearance. It only accents or distracts.
14. Never try to sell furniture to a customer before the deal is complete.
5 REASONS A PROPERTY SELLS
5 REASONS A PROPERTY SELLS
1. Location
2. Price
3. Terms
4. Condition of Property
5. The Agent You Select
YOU Control Four of These
1. Location
2. Price
3. Terms
4. Condition of Property
5. The Agent You Select
YOU Control Four of These
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